School Branding & Logo Redesign

Client

K–8 Charter School (Institutional Branding Project)

Role

Brand Designer, Visual Strategist

(Concept development, logo redesign, brand system, applications)

Project Overview

The school sought a refreshed brand identity that better reflected its values, culture, and forward-thinking mission. The existing logo and visual system lacked consistency and did not resonate strongly with students, staff, or the wider community. The goal was to create a cohesive, modern identity that could unify the school across physical spaces, apparel, digital platforms, and printed materials.

The Challenge

• Update the school’s visual identity without losing community recognition

• Create a logo that felt bold, inclusive, and age-appropriate for K–8 students

• Ensure scalability across uniforms, signage, murals, print, and digital use

• Establish a system that faculty and administrators could use consistently

The brand needed to balance institutional credibility with school pride and energy.

The Solution

I designed a refreshed logo and supporting brand system that emphasized clarity, symbolism, and versatility. The redesign focused on:

• A strong, recognizable mark that communicates school pride and leadership

• A simplified color palette that works across print, apparel, and large-scale environments

• Typography that is readable, modern, and flexible for educational use

• Visual consistency that supports long-term brand growth

The identity was built as a system, not just a logo—allowing the school to confidently apply it across multiple touchpoints.

Design Approach

• Discovery & Alignment: Reviewed the school’s mission, values, and community culture

• Concept Development: Explored symbols and forms that felt empowering and inclusive

• Refinement: Simplified shapes and colors for maximum clarity and scalability

• Application: Tested the identity on apparel, signage, and school materials

Every design decision prioritized usability, longevity, and student engagement.

Deliverables

• Primary logo and alternate logo variations

• Color palette and typography system

• Apparel and merchandise applications

• Environmental branding use cases

• Foundational brand guidelines for consistent use

Results & Impact

• Increased student and staff pride in school identity

• A cohesive visual presence across campus and school materials

• A scalable brand system that supports future growth

• Stronger recognition within the community and among stakeholders

The new identity successfully aligned the school’s visual presence with its mission and values, creating a sense of unity and momentum.