Anygood Creative Solutions

Brand Identity System & Application

Client: Anygood Creative Solutions

Project Type: Brand Identity & Visual System

Role: Graphic Designer & Brand Designer

Deliverables: Logo system, color palette, typography, brand applications, mockups

Tools: Adobe Illustrator, Photoshop, InDesign

Case Study

Project Overview

This project involved the development and presentation of a cohesive brand identity system for Anygood Creative Solutions, a multidisciplinary creative studio specializing in murals, environmental design, and visual storytelling. The goal was to create a bold, flexible brand that could scale across physical environments, marketing materials, and digital touchpoints while maintaining a consistent and recognizable visual presence.

The mockups were designed to demonstrate how the identity functions across real-world applications, emphasizing clarity, consistency, and adaptability.

The Challenge

As a creative studio operating across multiple mediums—large-scale murals, vehicles, promotional graphics, and digital content—the brand needed to be expressive without becoming inconsistent. The challenge was to balance personality and energy with a structured system that could be applied repeatedly and professionally.

Key considerations included:

• Designing a logo that works at multiple scales

• Establishing a strong color system that supports high-visibility applications

• Creating typography that complements both expressive and functional use cases

• Demonstrating brand cohesion across varied formats

The Approach

The brand system was built around a simplified but expressive visual language.

Key design decisions:

• Logo System: A bold, gestural mark paired with clean supporting typography to balance creativity and professionalism.

• Color Palette: High-contrast, energetic colors chosen for visibility in physical spaces and strong reproduction across print and digital.

• Typography: A mix of expressive headline type and legible supporting type to support both marketing and informational content.

• Applications: Brand mockups were intentionally selected to show consistency across vehicles, environmental graphics, promotional materials, and digital formats.

The mockup compositions were designed to feel editorial and presentation-ready, mirroring how brand systems are shared with clients or internal teams.

The Solution

The final identity system provides Anygood Creative Solutions with a cohesive visual framework that can be confidently applied across platforms. The branding mockups demonstrate how the system performs in real-world scenarios, reinforcing recognition while allowing flexibility for future growth.

Each application maintains visual continuity while adapting to its specific context, ensuring the brand remains strong and legible at every scale.

The Outcome

The completed branding system positions Anygood Creative Solutions with a confident, recognizable identity that supports both creative expression and professional credibility. The mockups serve as clear documentation of the brand’s versatility, making the system easy to present, apply, and expand.

This project highlights the ability to design branding not only as a visual mark, but as a functional system that translates seamlessly across environments and media.